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How We Got Our First 100 Customers (No Bulls**t, Specific Details)

My First Million

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Crafty Customer Acquisition

This chapter explores innovative strategies for gaining initial customers in a craft beer business through storytelling and engaging activities. With humorous anecdotes ranging from scavenger hunts at beer festivals to awkward experiences at strip clubs, the speakers emphasize relatable moments that foster connections. They also discuss leveraging existing audiences and unconventional outreach methods to successfully launch products and newsletters in a competitive market.

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