The Marketing Millennials

133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi

Jan 18, 2023

29:07

Creator website

Episode guests

Tamara Grominsky

Highlights

AI Chapters

Episode notes

Product Marketing Is Not a Marketing Faction

02:30

Product Marketing Leaders Are the Next Generation of CEOs

02:52

How to Pick the One to Market First

04:24

Introduction

2min

Customer Segmentation Is So Important

4min

How to Pick the One to Market First

4min

When Is the Right Time to Open Up Potential Customer Segments?

3min

Customer Segmentation - What's the Biggest Challenge?

2min

The Science of Customer Segmentation

2min

Product Marketing Is Not a Marketing Faction

3min

Product Marketing and Life Cycle Marketing Together

3min

Product Marketing

2min

10.

Product Marketing Leaders Are the Next Generation of CEOs

3min

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.

Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.

Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com