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133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi
The Marketing Millennials
Product Marketing and Life Cycle Marketing Together
A really big one is combining product marketing and life cycle marketing together. I think with the way that the economy is going to focus on profitability within businesses right now, that means we're going to need to focus even more on activating and converting customers. The best way to position them to be successful is to put them with a product marketing team. And so I'm already seeing a bunch of conversations on this happening in the last few weeks.
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