Product Marketing and Life Cycle Marketing Together

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A really big one is combining product marketing and life cycle marketing together. I think with the way that the economy is going to focus on profitability within businesses right now, that means we're going to need to focus even more on activating and converting customers. The best way to position them to be successful is to put them with a product marketing team. And so I'm already seeing a bunch of conversations on this happening in the last few weeks.

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.

Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.

Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com