133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi
The Marketing Millennials
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How to Pick the One to Market First
The first thing you need to do is imsemerse yourself with customers and prospects. Figure out where they are using the language that's missing from their experience. Do customer interviews, feed them as many of your data points as possible. And then decide what messaging to put to the public that captures at least the most amount of those customers.
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