How to Pick the One to Market First

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The first thing you need to do is imsemerse yourself with customers and prospects. Figure out where they are using the language that's missing from their experience. Do customer interviews, feed them as many of your data points as possible. And then decide what messaging to put to the public that captures at least the most amount of those customers.

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.

Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.

Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com