When is the right time to start opening up those new markets that are potential customer segments? It's going to depend on the stage of business. I as like product marketer or lady product marketing, I would already be mapping out what that segment map might look like. So think about it segmentation as like the game of risk.
How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.
Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.
Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.
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LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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