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133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi
The Marketing Millennials
When Is the Right Time to Open Up Potential Customer Segments?
When is the right time to start opening up those new markets that are potential customer segments? It's going to depend on the stage of business. I as like product marketer or lady product marketing, I would already be mapping out what that segment map might look like. So think about it segmentation as like the game of risk.
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