Product Marketing Leaders Are the Next Generation of CEOs

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I truly believe that product marketing leaders are the next generation of CEOs. The level of respect and kind of awareness of what we can do as product marketers, that's grown most really. If you want to learn product marketing, I've heard from a million people that tomorrow is the go to person. subscribe to your newsletter, follow our journey if you want to become great at product marketing.

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.

Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.

Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com