The customer is a data-driven hypothesis that you think like these are the customer segments. Once you do it, you run your campaigns and you run your product strategy for those customers. It's not the end of the study and saying like, okay, we're done with this. You need to start aligning all the vectors across the business in order to progress that strategy forward.
How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.
Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.
Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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