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133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi
The Marketing Millennials
The Science of Customer Segmentation
The customer is a data-driven hypothesis that you think like these are the customer segments. Once you do it, you run your campaigns and you run your product strategy for those customers. It's not the end of the study and saying like, okay, we're done with this. You need to start aligning all the vectors across the business in order to progress that strategy forward.
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