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4min chapter
133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi
The Marketing Millennials
Customer Segmentation Is So Important
Customer segmentation is so important. It's like the foundation of every marketing strategy really and even product strategy. But it's so often forgotten by teams because it is a lot of work, right? The most important reason to do it is if you can't understand who exactly you're trying to sell to build for market to,. You're never going to be affected in any of those strategies.
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