The marketing statement that captures what a lot of marketers do is they try this one size fits all approach to marketing. What we don't do is like write blog, compose, create collateral, build channel strategy. It really is a business strategy. And as such, it's actually sit outside product for marketing. When I used to work in Unbounce, I was our chief strategy officer and product marketing sat under me directly in my strategic growth department.
How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.
Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.
Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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