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133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi
The Marketing Millennials
Product Marketing Is Not a Marketing Faction
The marketing statement that captures what a lot of marketers do is they try this one size fits all approach to marketing. What we don't do is like write blog, compose, create collateral, build channel strategy. It really is a business strategy. And as such, it's actually sit outside product for marketing. When I used to work in Unbounce, I was our chief strategy officer and product marketing sat under me directly in my strategic growth department.
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