The Marketing Millennials Go-to-Market Plays #1: When To Do a Launch
Apr 2, 2025
Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares invaluable insights into effective launch strategies. She reveals that successful launches begin well before launch day, emphasizing the importance of demand seeding. Tamara illustrates her points with examples from Notion's AI launch, highlighting how gamification can create buzz. The discussion also dives into the significance of brand loyalty tied to early adopters, stressing that emotional connections are key to sustaining customer engagement.
AI Snips
Chapters
Transcript
Episode notes
Start Early, Build Awareness
- The best product launches start months in advance, not on launch day.
- Build awareness early with your target audience to avoid starting from zero.
Demand Seeding and Rolling Thunder
- Demand seeding creates anticipation and educates the audience before launch.
- Instead of a one-day launch, aim for a "rolling thunder" approach with increasing momentum.
Notion AI's Waitlist Success
- Notion AI's waitlist strategy gamified access by rewarding referrals.
- This created viral word-of-mouth and built excitement pre-launch.