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The Marketing Millennials
Go-to-Market Plays #1: When To Do a Launch
Apr 2, 2025
Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares invaluable insights into effective launch strategies. She reveals that successful launches begin well before launch day, emphasizing the importance of demand seeding. Tamara illustrates her points with examples from Notion's AI launch, highlighting how gamification can create buzz. The discussion also dives into the significance of brand loyalty tied to early adopters, stressing that emotional connections are key to sustaining customer engagement.
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Quick takeaways
- Successful product launches require significant preparation and engagement with the audience months before the actual launch day.
- Implementing demand seeding strategies, like creating anticipation and exclusivity, enhances user excitement and fosters brand loyalty.
Deep dives
The Importance of Early Demand Seeding
Successful product launches require preparation long before the official launch date, as waiting until then often means starting from a disadvantage. By implementing demand seeding, marketers can create anticipation and excitement among potential customers months in advance. This practice involves engaging with the target audience early, thereby allowing for the buildup of a knowledgeable and interested consumer base. Such strategic early engagement ensures that when launch day arrives, it feels more like a culmination of sustained interest rather than an abrupt announcement.
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