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Go-to-Market Plays #1: When To Do a Launch

The Marketing Millennials

CHAPTER

Strategic Insights on Product Launches: Exclusivity and Demand

This chapter explores effective strategies for product launches, focusing on the significance of relevance and leveraging super fans. It compares the contrasting launch techniques of Notion and Superhuman, emphasizing the latter's use of exclusivity and onboarding calls to foster customer engagement and excitement.

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