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3min chapter
Go-to-Market Plays #1: When To Do a Launch
The Marketing Millennials
Strategic Insights on Product Launches: Exclusivity and Demand
This chapter explores effective strategies for product launches, focusing on the significance of relevance and leveraging super fans. It compares the contrasting launch techniques of Notion and Superhuman, emphasizing the latter's use of exclusivity and onboarding calls to foster customer engagement and excitement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode