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3min chapter
Go-to-Market Plays #1: When To Do a Launch
The Marketing Millennials
The Importance of Demand Seeding in Product Launches
This chapter explores the key strategy of demand seeding to ensure a successful product launch by building anticipation and exclusivity ahead of the launch day. It highlights practical steps for creating excitement among potential customers, illustrated with examples from companies like Notion and Superhuman.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode