The Marketing Millennials Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work
Jun 18, 2025
Tamara Grominsky is an award-winning product marketer and former VP of product marketing at Kajabi, renowned for her sharp marketing insights. She and Daniel explore the intersection of psychology and marketing, discussing concepts like social proof and loss aversion. They highlight how FOMO can drive consumer urgency and explain the 'Foot-in-the-Door' technique using Mailchimp as an example. Tune in for actionable marketing tips that can elevate your strategy and create deeper connections with your audience.
AI Snips
Chapters
Transcript
Episode notes
Power of Social Proof
- Social proof reassures buyers by showing them others' actions and approvals.
- Display testimonials, user numbers, or activity notifications to build confidence.
Match Social Proof to Audience
- Use social proof that matches your target audience's profile.
- Show testimonials or logos from similar users to increase relatability and trust.
Use Loss Aversion in Messaging
- Frame offers around what users will lose if they don't act, not what they gain.
- Use messages like "Don't miss out" or list what features will be lost upon cancellation to drive urgency.