The Marketing Millennials cover image

Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work

The Marketing Millennials

00:00

Harnessing Marketing Psychology for Customer Commitment

This chapter delves into marketing strategies that leverage the psychology of commitment, highlighting tactics such as free lead magnets and trials. It includes an illustrative example from MailChimp's approach, guiding marketers on how to nurture emotional connections with customers that lead to loyalty and gradual transitions to paid services.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app