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Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work

The Marketing Millennials

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Leveraging Social Proof and Loss Aversion in Marketing

This chapter explores the significance of tailored social proof in marketing, emphasizing the need for testimonials and logos that resonate with the target audience. It also delves into the concept of loss aversion, illustrating how the fear of loss can be a powerful motivator in marketing strategies, supported by practical examples.

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