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Growth marketing expert Ramli John on why you’re getting user onboarding wrong
Mar 3, 2022
Growth marketing expert Ramli John discusses the importance of user onboarding and the misconceptions surrounding it. He highlights the cyclical nature of onboarding and the significance of first impressions. Ramli also shares his plans for the future.
23:01
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Quick takeaways
- User onboarding starts before sign up and continues after conversion.
- The goal of user onboarding is to drive product adoption and habit formation.
Deep dives
The Three Milestones of User Onboarding
Ramli John discusses the importance of user onboarding and highlights the three milestones involved. He emphasizes that onboarding starts with the initial promise made to users and extends to the point where they experience and adopt the value of the product. Ramli urges companies to focus on helping users realize the value by providing clear positioning and messaging. He also explains that onboarding is a cyclical process and not just a linear one, as users may discover additional use cases for the product over time.
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