The Three Milestones of User Onboarding

Ramli John discusses the importance of user onboarding and highlights the three milestones involved. He emphasizes that onboarding starts with the initial promise made to users and extends to the point where they experience and adopt the value of the product. Ramli urges companies to focus on helping users realize the value by providing clear positioning and messaging. He also explains that onboarding is a cyclical process and not just a linear one, as users may discover additional use cases for the product over time.