Growth marketing expert Ramli John on why you’re getting user onboarding wrong
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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The Importance of First Impressions and Consistency in User Onboarding
This chapter emphasizes the significance of first impressions in user onboarding and highlights the negative impact of a bait and switch. It also emphasizes the importance of involving sales, marketing, and customer success to ensure consistency throughout the user's journey.
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