Growth marketing expert Ramli John on why you’re getting user onboarding wrong
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
The Importance of First Impressions and Consistency in User Onboarding
This chapter emphasizes the significance of first impressions in user onboarding and highlights the negative impact of a bait and switch. It also emphasizes the importance of involving sales, marketing, and customer success to ensure consistency throughout the user's journey.
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