Stijn Hendrikse

In this engaging conversation, Stijn Hendrikse, author of the T2D3 book and a growth expert at Kalungi, shares insights on scaling SaaS companies. He introduces the T2D3 framework, emphasizing the importance of adapting strategies at different growth stages. Stijn highlights common pitfalls founders face, like misidentifying growth constraints and struggling with team dynamics as companies grow. He reveals surprising truths about the shift from product focus to prioritizing people in scaling efforts, making this a must-listen for aspiring leaders.