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7min chapter
Episode 741 | What Actually is Product Led Growth? (with Wes Bush)
Startups For the Rest of Us
Understanding Product Led Growth
This chapter explores Product Led Growth (PLG) and the importance of delivering real value to users through well-designed products. It discusses the misconceptions surrounding PLG, emphasizing that effective marketing and sales strategies are essential for turning free users into paying customers. Through examples like ChatGPT, Slack, and Mixmax, it illustrates how internal virality can drive growth, while acknowledging the challenges many entrepreneurs face in successfully implementing PLG.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode