Wes Bush joined me to talk about everything product-led. Wes specialized in advising companies on product-led growth through his courses and successful book. He’s a fun, authentic person to be around and I loved every minute we spent together.
His no-bullshit approach to product-led growth is exactly why I started following him closer 5 months ago and have not regretted it in the slightest. There are a ton of very specific learnings in this talk condensed to one hour.
00:00 Wes and Leah's introductions
04:00 On the fundamentals of Product-led Growth and how its fundamentals are still basic business
07:10 How consulting differs from how we represent PLG on LinkedIn and other spaces.
09:40 How to get everyone on the same page in company consulting. Start at the very basics.
10:55 How the term Product-led Growth is misleading and misunderstood.
12:30 Product-Led Growth is not a binary, it’s a spectrum
16:30 Coaching around PLG and how it is a tricky business to get buy-in from the entire organization
19:15 Trying to convince people vs. doing team building around product-led growth
21:50 ProductLed the company and how the product changed
25:00 Chairs and ICPs
28:00 Empowering anybody to do anything.
30:40 How a product-led growth approach transcends everything
33:45 The ideal customer for Productled
39:35 Product-led Sales and whether it’s too early yet
44:50 The mixup with Customer Success and the ensuing bloodbath
48:30 What happens if Wes goes missing? How would his friends describe him to the police?
50:00 If Wes had a time machine, what company would he have joined?
53:15 Trends Wes believes in
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PRODUCTEA with Leah, Growth & Senior Leadership