PRODUCTEA with Leah, Growth & Senior Leadership

12: Wes Bush, CEO of Productled

46 snips
Feb 11, 2023
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INSIGHT

PLG Commoditization and Complexity

  • Product-led growth (PLG) is becoming more commoditized with increasing options.
  • It remains complex, especially for established sales-led companies, requiring significant changes.
INSIGHT

Fundamentals of PLG

  • PLG shifts the focus to engaging users and providing value before monetization.
  • Simply adding a free trial without prioritizing user engagement is ineffective.
ADVICE

Defining PLG

  • Define what product-led growth means for your specific business and team.
  • Get everyone on the same page to avoid common misunderstandings.
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