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12: Wes Bush, CEO of Productled
PRODUCTEA with Leah, Growth & Senior Leadership
Product-Led Growth?
I'm always trying to think of whether there's a better term for it, because the name product-led growth usually means that sales and marketing are not involved. I never came up with one. Technically, it should be growth-led growth, but that sounds stupid. Yeah, yeah, fuck marketing, we don't need them. Oh, you know, like the growth term itself, as well, is very misunderstood. We're joking as well on LinkedIn all the time, like how everybody thinks it's just about acquisition.
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