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12: Wes Bush, CEO of Productled
PRODUCTEA with Leah, Growth & Senior Leadership
Is Your Ideal User Staying With You for Two Years?
I think there's two messages in the book that I find quite interesting. One of them is usually, so like, if somebody asks me what is product like growth, because they hear about it and they're unsure,. you know, like, and everybody pretends that they know everything. And then I'd make an exercise sometimes that is quite funny that you can also take up for free. You try to get a definition of what a chair is. It's kind of a human thing, right? Like, I always explain every terminology in my presentations or whenever I go into workshops where I present something somewhere; I really try to define terminology on the very basic thing. Everybody pretends they
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