ProductLed Podcast
5 Easy-to-Implement Best Practices to Boost your SaaS Upgrades
Mar 24, 2024
Monetization expert Wes Bush shares 5 best practices for boosting free-to-paid conversion rates including sequencing, reevaluating free models, and simplifying the upgrade process. Topics cover enhancing user experience, pricing psychology, customer retention strategies, and the importance of user feedback sessions.
19:14
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Quick takeaways
- Sequencing plays a crucial role in improving conversion rates by strategically arranging upgrade steps.
- Clearly informing users about current and upgraded plan benefits simplifies decision-making and encourages successful upgrades.
Deep dives
Sequencing for Upgrade Success
One of the key strategies discussed is the importance of the sequencing in the upgrade process. By focusing on the order in which steps are presented to users, a company, such as a time tracking solution, managed to significantly improve its conversion rates. They rearranged the steps, placing the plan selection first, which proved to be more appealing to users due to the psychology of decision-making, leading to higher completion rates. This approach highlights the underrated impact of sequencing in guiding users through the upgrade process efficiently.
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