ProductLed Podcast

In this episode of the ProductLed Podcast, we’re diving into the 3X Framework—a simple yet powerful process to consistently pull the right growth levers week after week. You’ll learn how to expose your biggest bottlenecks, explore high-impact solutions, and exploit the winners to drive predictable growth. Key highlights: 00:09 – Why most founders struggle to pull the right growth levers 01:40 – The 3X Framework: Expose, Explore, Exploit 03:00 – How to avoid the “squeaky wheel syndrome” 06:06 – Case study: CloudSpot’s signup conversion challenge 12:24 – Turning solutions into quick wins, experiments, and long-term bets Resources: 🚀 Try the Growth Co-Pilot for free 📔 Learn more about the ProductLed Roadmap at productled.com/roadmap 🧠 Sign up for the ProductLed Newsletter

In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—this time diving into the Predictable Growth Process, a proven system for turning strategy into results with disciplined execution and alignment. Key highlights: 00:36 – Why execution beats innovation every time 02:00 – The Predictable Growth Process framework 02:29 – Quarterly, Monthly, and Weekly meeting rhythms that drive results 12:10 – Setting top focus and projects for maximum impact 21:59 – Why speed is the ultimate competitive advantage Resources: 📖 Book your free ProductLed Growth Session here. 📔 Buy the ProductLed Playbook here. 🧠 Sign up for the ProductLed Newsletter

Discover why 97% of buyers prefer to try products before purchasing. Learn the three transformative stages of becoming a product-led business: laying a solid foundation, enabling self-serve customers, and sparking rapid growth. The discussion emphasizes the need for continuous updates to your product-led strategy. Plus, check out a quick-start action plan to jumpstart implementation and a free session offer to further enhance your product-led journey!

Join Claudiu Murario, CEO of InnerTrends, as he unveils the secrets to accurately track product-led growth (PLG) metrics. He reveals why teams often overlook activation and explains how to transition from flawed Google Analytics metrics to reliable first-party data. Learn about the essential technical setup for tracking your go-to-market funnel, the significance of defining your first strike event, and the critical benchmarks every SaaS company should monitor. Say goodbye to guesswork and hello to data-driven decisions!

Discover the proven system behind generating over $1 billion in self-serve revenue. Learn why companies fail at product-led growth and the importance of hands-on implementation. Unpack the three-stage ProductLed System: Start, Build, Scale. Explore the unique role of a cross-functional VP of Growth and how DIY approaches can be time-consuming. Plus, find out what a typical engagement looks like and why a 90-day results guarantee is a game-changer in consulting.

Are you drowning in metrics that don't matter? Discover the essential ones that can truly drive growth. A unique tool, the Reverse Funnel Scorecard, reveals your biggest bottlenecks, allowing your team to focus on impactful projects. Learn the difference between strategy and execution problems and why key usage indicators can prevent churn. Plus, practical tips to maximize upgrades in the crucial first week. Say goodbye to guessing what's broken in your funnel and embrace data-driven decision-making!

Gaurav Bhattacharya, founder and CEO of Jeeva AI, shares his incredible journey of scaling a startup from $0 to $5M ARR in just 8 months. He reveals their unique 'different not better' approach and highlights the launch strategy that quickly attracted over 10,000 users. Gaurav discusses avoiding the feature trap by focusing on user experience and shares insights on his successful community engagement that spiked their follower count from 500 to 23,000. His mindset shift on maintaining high energy proves crucial in navigating the startup landscape.

SaaS founders often have too much data but struggle to find meaningful insights. Discover the 'reverse funnel' framework that pinpoint users' drop-off moments, enabling targeted improvements. Learn how to structure revenue goals effectively and avoid getting lost in irrelevant metrics. Explore the power of increasing average revenue per user versus merely focusing on acquiring new customers. Gain actionable strategies for data-driven growth and overcoming common revenue challenges.

Philippe-Antoine Lehoux, co-founder of Missive, discusses building a $7.5M ARR email platform with just 15 people. He shares insights on ignoring traditional startup playbooks and focusing on core product fundamentals. Discover how they positioned themselves against well-funded competitors and turned challenges into growth opportunities, like addressing minor design issues for user satisfaction. Philippe reflects on the emotional rollercoaster of entrepreneurship and the importance of scaling both the product and the founders themselves.

Most founders think they're "doing PLG” simply by launching a free trial. They add a signup form, make pricing transparent, and let people try the product for free. Then they wonder why it's not working. But you've only scratched the surface. In this episode, Wes reveals why most PLG attempts fail using a perfect analogy - the "We repair what your husband fixed” marketing campaign. Just like that leaky faucet that got worse after a DIY attempt, most founders unknowingly break their growth engine by doing surface-level PLG without building the foundation underneath. Key Highlights: 01:14: Why founders need professional PLG help02:37: The surface-level PLG trap 03:43: The fastest path to value problem06:08: Strategy misalignment and unknown ideal users07:03: Random free models that deliver no outcome08:03: Missing the right data to track user success09:25: No organizational buy-in for the PLG transition11:03: Why you can't bolt PLG onto a sales-led business12:15: The $1M ARR guarantee (and July bonus offer) Stop building your house from the roof down. Use this framework to build the real foundation that makes PLG actually work. Resources:  🧠 Sign up for the ProductLed Newsletter 🎓 Enroll in the ProductLed MBA 🏗️ Learn more about ProductLed Implementation