ProductLed Podcast

Only 3% of B2B buyers actually want to talk to sales before trying your product. So why are most SaaS companies still structuring their entire go-to-market around that tiny minority?  Because they don't know how to execute it without destroying their current revenue. It's time to flip the script. In this episode, Wes breaks down the complete 7-part framework for transforming your business from sales-led to product-led, plus reveals why 85% of PLG transformations fail and how to avoid those fatal mistakes. Key Highlights: 01:03: The PLG spectrum - It's not all-or-nothing03:58: The compelling business case for PLG11:28: Why 85% of PLG transformations fail (and how to avoid it)14:15: 6 readiness questions before starting your transformation20:46: Building a CFO-approved business case with real ROI calculations27:29: The complete ProductLed System breakdown29:16: 4 proven strategies to get started without disrupting sales32:04: Boomi case study - How a $4B company made the switch Stop leaving money on the table with outdated sales processes. Use this battle-tested roadmap to unlock millions in hidden revenue while building a more efficient, scalable business that grows without you. Resources: 📊 ProductLed ROI Calculator 🧠 Sign up for the ProductLed Newsletter 📘 Get the ProductLed Playbook

Discover the secrets to creating high-converting SaaS pricing pages in just 15 minutes. Unpack the four-step Value Ladder Framework that top companies use to balance customer value with business goals. Learn how to identify your value metric and determine the ideal price point. Watch a live demo using AI tools to design effective pricing pages. Stop guessing and start using data-driven strategies to convert prospects into loyal customers!

Discover the incredible journey of transforming a struggling AI headshot business into a $270K MRR powerhouse in just 18 months. Learn about the unconventional $1 acquisition and how a focus on SEO and marketing automation drove growth. Ricardo shares insights on scaling average order value and achieving 9% conversion rates that attract top affiliates. With unique support strategies and a strong tech-marketing team, he highlights the keys to thriving in a competitive space. Plus, reflections on risks and lessons learned make this a must-listen.

In this engaging conversation, Stijn Hendrikse, author of the T2D3 book and a growth expert at Kalungi, shares insights on scaling SaaS companies. He introduces the T2D3 framework, emphasizing the importance of adapting strategies at different growth stages. Stijn highlights common pitfalls founders face, like misidentifying growth constraints and struggling with team dynamics as companies grow. He reveals surprising truths about the shift from product focus to prioritizing people in scaling efforts, making this a must-listen for aspiring leaders.

A game-changing program is unveiled that tackles the talent shortage in product-led growth. Participants will learn crucial skills, from strategy to data analytics. The curriculum is designed for immediate application in any company, making it a smart investment for future-proofing careers. Templates and systems utilized with real clients are shared, ensuring practical learning. With PLG skills in high demand, this initiative promises to equip professionals for success in an evolving job market.

Wes dives into creating seamless onboarding experiences that highlight product value in under seven minutes. He introduces the Bowling Alley Framework, which maps a clear path from sign-up to success. Learn how to streamline onboarding by eliminating unnecessary steps and employing strategic bumpers, like tooltips and progress bars. Profiling questions add a touch of personalization, while conversational bumpers keep users engaged even after they drop off. This method boosts retention and increases the chances of upgrades.

Dive into the wild eight-year journey of building a successful SaaS business, once humorously named 'Traffic is Currency.' Discover how a chance encounter with a client and a series of pandemic-induced pivots led to the creation of an innovative implementation program. Reflect on the struggles of earning $33K/month while feeling unfulfilled, and learn how writing a book during a six-month sprint shaped the path forward. Experience the evolution into a product-led system that transformed not only the business but the way it approaches growth.

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market. Key Takeaways: [00:01:31] How Will from an event creator to founder [00:06:12] How calling out competitors led to a 40% increase in signups [00:11:42] Using the "Promised Land" effect on signup pages [00:20:41] How PromoTix cut 50% of their onboarding steps [00:27:02] Launching Promotix University to level up users [00:33:00] Building moats: product, pricing, and education Links: Will Royall on LinkedIn PromoTix – promotix.com

Olly Meakings, founder of Senja.io, shares his remarkable journey bootstrapping a testimonial collection tool to $800K ARR with a remote co-founder he met on Twitter. He discusses launching with an enticing free plan and shipping over 100 features annually despite tough financial times. Olly reflects on their significant growth milestone from $20K to $60K MRR and the transformative decision to adopt a four-day workweek. He emphasizes personal well-being, the support network essential for founders, and the impact of urban environments on productivity.

Integrating onboarding coaching into your strategy can improve customer success and drive acquisitions, especially if your SaaS product is more complex or targets enterprise users. But where do you begin? In this episode, Wes is joined by Clate Mask, CEO and founder of Keap, to talk about the importance of understanding user needs and delivering tailored solutions through coaching sessions. Doing so bridges the gaps in product understanding, knowledge, and skills.    Key Takeaways: [2:30] What SaaS companies benefit the most from onboarding coaches  [8:20] Why Keap started using coaching  [16:30] The economics of hiring onboarding coaches [19:45] Must-have skills for these coaches [26:00] Ways to tailor coaching to your SaaS product [33:30] Clate’s new book Conquering the Chaos About Clate Mask: Clate is the CEO and co-founder of Keap, the leading provider of business automation software for small businesses, and co-authored Conquer the Chaos: The Six Keys to Success for Entrepreneurs. Links: Clate Mask | LinkedIn Conquer the Chaos