ProductLed Podcast

Gaurav Bhattacharya, founder and CEO of Jeeva AI, shares his incredible journey of scaling a startup from $0 to $5M ARR in just 8 months. He reveals their unique 'different not better' approach and highlights the launch strategy that quickly attracted over 10,000 users. Gaurav discusses avoiding the feature trap by focusing on user experience and shares insights on his successful community engagement that spiked their follower count from 500 to 23,000. His mindset shift on maintaining high energy proves crucial in navigating the startup landscape.

SaaS founders often have too much data but struggle to find meaningful insights. Discover the 'reverse funnel' framework that pinpoint users' drop-off moments, enabling targeted improvements. Learn how to structure revenue goals effectively and avoid getting lost in irrelevant metrics. Explore the power of increasing average revenue per user versus merely focusing on acquiring new customers. Gain actionable strategies for data-driven growth and overcoming common revenue challenges.

Philippe-Antoine Lehoux, co-founder of Missive, discusses building a $7.5M ARR email platform with just 15 people. He shares insights on ignoring traditional startup playbooks and focusing on core product fundamentals. Discover how they positioned themselves against well-funded competitors and turned challenges into growth opportunities, like addressing minor design issues for user satisfaction. Philippe reflects on the emotional rollercoaster of entrepreneurship and the importance of scaling both the product and the founders themselves.

Most founders think they're "doing PLG” simply by launching a free trial. They add a signup form, make pricing transparent, and let people try the product for free. Then they wonder why it's not working. But you've only scratched the surface. In this episode, Wes reveals why most PLG attempts fail using a perfect analogy - the "We repair what your husband fixed” marketing campaign. Just like that leaky faucet that got worse after a DIY attempt, most founders unknowingly break their growth engine by doing surface-level PLG without building the foundation underneath. Key Highlights: 01:14: Why founders need professional PLG help02:37: The surface-level PLG trap 03:43: The fastest path to value problem06:08: Strategy misalignment and unknown ideal users07:03: Random free models that deliver no outcome08:03: Missing the right data to track user success09:25: No organizational buy-in for the PLG transition11:03: Why you can't bolt PLG onto a sales-led business12:15: The $1M ARR guarantee (and July bonus offer) Stop building your house from the roof down. Use this framework to build the real foundation that makes PLG actually work. Resources:  🧠 Sign up for the ProductLed Newsletter 🎓 Enroll in the ProductLed MBA 🏗️ Learn more about ProductLed Implementation 

Only 3% of B2B buyers actually want to talk to sales before trying your product. So why are most SaaS companies still structuring their entire go-to-market around that tiny minority?  Because they don't know how to execute it without destroying their current revenue. It's time to flip the script. In this episode, Wes breaks down the complete 7-part framework for transforming your business from sales-led to product-led, plus reveals why 85% of PLG transformations fail and how to avoid those fatal mistakes. Key Highlights: 01:03: The PLG spectrum - It's not all-or-nothing03:58: The compelling business case for PLG11:28: Why 85% of PLG transformations fail (and how to avoid it)14:15: 6 readiness questions before starting your transformation20:46: Building a CFO-approved business case with real ROI calculations27:29: The complete ProductLed System breakdown29:16: 4 proven strategies to get started without disrupting sales32:04: Boomi case study - How a $4B company made the switch Stop leaving money on the table with outdated sales processes. Use this battle-tested roadmap to unlock millions in hidden revenue while building a more efficient, scalable business that grows without you. Resources: 📊 ProductLed ROI Calculator 🧠 Sign up for the ProductLed Newsletter 📘 Get the ProductLed Playbook

Discover the secrets to creating high-converting SaaS pricing pages in just 15 minutes. Unpack the four-step Value Ladder Framework that top companies use to balance customer value with business goals. Learn how to identify your value metric and determine the ideal price point. Watch a live demo using AI tools to design effective pricing pages. Stop guessing and start using data-driven strategies to convert prospects into loyal customers!

Discover the incredible journey of transforming a struggling AI headshot business into a $270K MRR powerhouse in just 18 months. Learn about the unconventional $1 acquisition and how a focus on SEO and marketing automation drove growth. Ricardo shares insights on scaling average order value and achieving 9% conversion rates that attract top affiliates. With unique support strategies and a strong tech-marketing team, he highlights the keys to thriving in a competitive space. Plus, reflections on risks and lessons learned make this a must-listen.

In this engaging conversation, Stijn Hendrikse, author of the T2D3 book and a growth expert at Kalungi, shares insights on scaling SaaS companies. He introduces the T2D3 framework, emphasizing the importance of adapting strategies at different growth stages. Stijn highlights common pitfalls founders face, like misidentifying growth constraints and struggling with team dynamics as companies grow. He reveals surprising truths about the shift from product focus to prioritizing people in scaling efforts, making this a must-listen for aspiring leaders.

A game-changing program is unveiled that tackles the talent shortage in product-led growth. Participants will learn crucial skills, from strategy to data analytics. The curriculum is designed for immediate application in any company, making it a smart investment for future-proofing careers. Templates and systems utilized with real clients are shared, ensuring practical learning. With PLG skills in high demand, this initiative promises to equip professionals for success in an evolving job market.

Wes dives into creating seamless onboarding experiences that highlight product value in under seven minutes. He introduces the Bowling Alley Framework, which maps a clear path from sign-up to success. Learn how to streamline onboarding by eliminating unnecessary steps and employing strategic bumpers, like tooltips and progress bars. Profiling questions add a touch of personalization, while conversational bumpers keep users engaged even after they drop off. This method boosts retention and increases the chances of upgrades.