ProductLed Podcast How Ricardo Built a $270K MRR AI Headshot Business Part-Time
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Jun 18, 2025 Discover the incredible journey of transforming a struggling AI headshot business into a $270K MRR powerhouse in just 18 months. Learn about the unconventional $1 acquisition and how a focus on SEO and marketing automation drove growth. Ricardo shares insights on scaling average order value and achieving 9% conversion rates that attract top affiliates. With unique support strategies and a strong tech-marketing team, he highlights the keys to thriving in a competitive space. Plus, reflections on risks and lessons learned make this a must-listen.
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Unconventional $1 Acquisition
- Ricardo acquired BetterPic for $1, betting on improving the business with his growth skills.
- He met with the original founder, now CTO, and invested $200K to scale the company together.
Product Was Initially Poor
- The product was initially very poor, with a 10% refund rate indicating low quality.
- This bad start showed vast improvement potential and indicated the technology's early stage.
Invest in SEO and Automation Early
- Invest early in SEO and build marketing automation flows even if the user base is small.
- Strong foundations enable scaling and sustain long-term growth despite a poor initial product.
