ProductLed Podcast How to Actually Track Your PLG Metrics (The Technical Setup Guide)
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Aug 20, 2025 Join Claudiu Murario, CEO of InnerTrends, as he unveils the secrets to accurately track product-led growth (PLG) metrics. He reveals why teams often overlook activation and explains how to transition from flawed Google Analytics metrics to reliable first-party data. Learn about the essential technical setup for tracking your go-to-market funnel, the significance of defining your first strike event, and the critical benchmarks every SaaS company should monitor. Say goodbye to guesswork and hello to data-driven decisions!
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Activation Is The Critical Bridge
- Activation is the bridge between acquisition and retention and often lacks clear ownership.
- Without activation ownership, teams pass responsibility and the funnel breaks down.
Improve Visit Accuracy With BigQuery
- Start with Google Analytics but move data to BigQuery so you can filter and clean visits.
- Upgrade to first-party, cookieless tracking when visit accuracy becomes business-critical.
Trust Your Product Database For Signups
- Use your product database as the single source of truth for accounts created.
- Read signups directly from internal systems rather than relying on third-party trackers.