Your funnel metrics are probably wrong. Not slightly off, but completely wrong. You're using Google Analytics for everything, your visitor counts include people logging into existing accounts, and you have no idea what your real conversion rates look like.
In this segment from our data workshop, Claudiu from Inner Trends walks through the technical infrastructure needed to track each stage of your go-to-market funnel correctly - from accurate visitor counts to defining trackable events for your first strike moment.
Key Highlights:
01:32: Why most teams don't own activation (and who should)
04:47: The 3 stages of visitor tracking - from Google Analytics to first-party data
08:09: Why your product database beats all third-party tools for signup tracking
09:14: The minimum requirements rule for setup completion
12:37: How to technically define your first strike event
17:46 Benchmarks every SaaS company should track
Stop guessing at your data setup.
Use this technical framework to build accurate tracking that actually reveals where your funnel breaks down.
Resources:
📔 Get a copy of the Reverse Funnel Planner – ProductLed Reverse Funnel Planner
🤝 Partner with a ProductLed Implementer to scale your GTM to 8 figures and beyond.
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