GTM Live cover image

The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush)

GTM Live

00:00

Understanding Customer Interactions in Self-Serve Revenue Models

This chapter explores the critical role of understanding customer interactions within self-serve revenue models, emphasizing the challenges posed by limited data. It underscores the necessity for enhanced tracking of customer signals and the importance of a comprehensive marketing strategy to effectively engage with various buyer levels.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app