GTM Live

Exposing the Attribution Lie That’s Costing You Millions

May 1, 2025
This discussion dives deep into the often-overlooked early stages of the sales pipeline. The speakers shed light on why traditional attribution methods can mislead teams by ignoring crucial early-funnel signals. Discover the vital role of customer interactions that happen before leads are generated and how these affect growth strategies. They advocate for enhancing data capture through effective tracking while stressing the importance of aligning marketing and sales teams for better insights. Learn how to expose the hidden work driving revenue!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Early-Funnel Signals Matter Most

  • The earliest funnel signals before a lead becomes a lead are crucial for growth strategy success.
  • Traditional CRM data often misses most of this early marketing engagement work.
ADVICE

Pitch Data Architecture as Revenue Issue

  • Communicate data architecture needs to leadership as a revenue problem, not a technical problem.
  • Use metrics like CAC payback period and pipeline loss to make the business impact clear.
INSIGHT

Signals Span Full GTM Funnel

  • The go-to-market funnel includes engagement and prospecting stages before pipeline creation.
  • Signals underpin every stage and are essential to understanding the full customer journey.
Get the Snipd Podcast app to discover more snips from this episode
Get the app