GTM Masterclass: How to Actually Measure GTM Performance in B2B SaaS

This week on GTM Live, Carolyn and Trevor walk through a practical, step-by-step breakdown of how companies should be measuring GTM performance—beyond the outdated funnel reports and measurement models that most teams are still relying on.

This episode is structured like a mini masterclass: You’ll learn the real stages of the GTM revenue factory, what metrics to track at each one, and how to spot the signals that lead to qualified pipeline before opportunities even exist.

They also cover how most common GTM measurement systems fail, and what leading companies are doing instead, and why this shift helps teams make better, faster decisions across Marketing, Sales, and RevOps.

Whether you’re struggling to prove impact, spot performance issues early, or get your execs aligned on what’s actually driving growth—this one’s for you.

Key topics in this episode:

• Why funnel reports and common Marketing metrics often give a false sense of progress

• The disconnect between GTM activity and what leaders actually want to know

• How to rethink pipeline measurement and what metrics to rely on as your north star

• What high-performing companies are tracking at each GTM stage

• How to evolve your dashboard into a true Revenue Command Center
  

This episode is powered by ⁠⁠Passetto⁠⁠. We help high-growth and equity-backed companies turn GTM data into better decisions, faster. We unify your GTM and financial data, identify your growth levers, and help you scale. Part SaaS, part advisory. Visit ⁠⁠passetto.com⁠.