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GTM Masterclass: How to Actually Measure GTM Performance in B2B SaaS

GTM Live

00:00

Navigating Go-To-Market Challenges

This chapter explores the multifaceted challenges businesses encounter in aligning their go-to-market (GTM) processes across various departments. It emphasizes the struggle for a unified view amidst diverse data systems and highlights the need for a strategic architectural approach in B2B SaaS frameworks. The discussion further examines the importance of integrating marketing, sales, and customer success roles to effectively measure and optimize customer engagement and revenue growth.

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