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GTM Masterclass: How to Actually Measure GTM Performance in B2B SaaS

GTM Live

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Analyzing Cost Inefficiencies in Acquiring New Logo Revenue

This chapter explores the challenges a company faces with escalating costs linked to new logo revenue acquisition, showcasing a case study where these expenses outstrip industry norms. It emphasizes the critical need for real-time data tracking and operational insights to enhance sales efficiency and support finance teams in refining go-to-market strategies.

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