16min chapter

B2B Revenue Vitals cover image

RV198 - Content Strategy AMA

B2B Revenue Vitals

CHAPTER

Optimizing SEO with Audio Transcripts and Addressing Bottom-funnel Keyword Challenges

This chapter explores the integration of organic resource content like podcasts with traditional SEO strategies through the use of audio transcripts to create SEO optimized blogs. It tackles challenges with bottom-funnel keywords in Google Ads and suggests optimizing for brand searches and creating educational content. The importance of expertise-based content in an AI-driven world and advice for marketing managers on LinkedIn ads, alignment of marketing and sales strategies, and creating impactful content are also covered.

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