GTM Live RV189 - Why Organic Social Media Content Needs to be Your #1 Priority
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Jun 14, 2024 
Chris Walker discusses the importance of organic social media content, debunking misconceptions and sharing insights on leveraging dark social. Key topics include defining dark social, creating high-impact content engines, and efficient content production. The episode offers a roadmap for enhancing content marketing efforts in B2B businesses.
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Organic Social Media's Importance
- Organic social media content is now the most important driver of effective marketing strategies.
- It dramatically impacts customer acquisition cost, growth rate, and long-term sustainability.
Dark Social Defined
- Dark social encompasses all online spaces where content gets shared, including social media, messaging apps, and email.
- Sharing on dark social is highly trustworthy, as it often involves recommendations from peers and colleagues.
Content Engine Basics
- Establish recurring, pillar content pieces like webinars or interviews.
- Repurpose this long-form content into YouTube videos and podcasts.