95% Content A 10x Unlock: Messaging & POV’s (with Chris Walker)
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Nov 26, 2024 
Chris Walker, CEO of Passetto, shares his revolutionary approach to messaging and POVs that led to unprecedented growth in October. He emphasizes the crucial role of CEOs in shaping their company's content strategy and adapting messaging to resonate with customer needs. Walker critiques conventional ROI metrics, advocating for a holistic view of marketing performance. He also highlights the importance of impactful content and customer feedback, urging B2B leaders to focus on long-term strategies for sustained success.
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10x Revenue Growth
- Chris Walker's company, Passetto, saw a 10x revenue increase in October compared to the previous nine months of 2024 combined.
- This success came after refining their messaging, while content volume and distribution remained unchanged.
Importance of Feedback Source
- Getting feedback from the right people is crucial for shaping company strategy.
- Chris Walker initially targeted CMOs but realized CEOs or CROs were the key decision-makers.
CEO Involvement in Marketing
- CEOs must understand marketing/pipeline creation to avoid disadvantages.
- This is often the most important, expensive problem, and CEOs must learn the mechanics.