95% Content cover image

A 10x Unlock: Messaging & POV’s (with Chris Walker)

95% Content

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Rethinking ROI: The Need for Factory Performance Over Individual Contributions

This chapter draws an analogy between content marketing and assembly lines in car manufacturing, highlighting the complexities of measuring individual contributions. The speaker advocates for a focus on overall performance and innovation in B2B companies instead of fixating on ROI metrics for repetitive tasks.

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