95% Content cover image

A 10x Unlock: Messaging & POV’s (with Chris Walker)

95% Content

CHAPTER

Ownership in Content Strategy

This chapter emphasizes the importance of having company leaders, like CEOs, lead the content creation process to ensure it aligns with the company's long-term strategy. It critiques traditional funding models, advocates for a deep connection between company narratives and customer engagement, and discusses the evolution from personal branding to a stronger company brand as businesses grow.

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