A 10x Unlock: Messaging & POV’s (with Chris Walker)
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Ownership in Content Strategy
This chapter emphasizes the importance of having company leaders, like CEOs, lead the content creation process to ensure it aligns with the company's long-term strategy. It critiques traditional funding models, advocates for a deep connection between company narratives and customer engagement, and discusses the evolution from personal branding to a stronger company brand as businesses grow.
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