A 10x Unlock: Messaging & POV’s (with Chris Walker)
95% Content
The Importance of Customer Insight and Holistic Measurement in B2B Marketing
This chapter highlights the critical role of comprehending customer needs through impactful content and conversations, underscoring the importance of feedback for ongoing enhancement. It critiques the tendency of B2B companies to focus excessively on micro-content metrics, advocating instead for a comprehensive assessment of marketing strategies to tackle larger issues in pipeline creation.
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