3min chapter

95% Content cover image

A 10x Unlock: Messaging & POV’s (with Chris Walker)

95% Content

CHAPTER

The Importance of Customer Insight and Holistic Measurement in B2B Marketing

This chapter highlights the critical role of comprehending customer needs through impactful content and conversations, underscoring the importance of feedback for ongoing enhancement. It critiques the tendency of B2B companies to focus excessively on micro-content metrics, advocating instead for a comprehensive assessment of marketing strategies to tackle larger issues in pipeline creation.

00:00
Speaker 2
An unscheduled evacuation. Poor Zach, I'm pretty sure he's still wearing, you know, an adult diaper after that whole experience. You really put a herd on him. Yeah.
Speaker 3
And then I sent him even more painful stuff to his house. Just have fun. Wow. He
Speaker 5
really committed to the bit.
Speaker 2
Yeah. And I thought he was kind of laying it on sort of thick, just so people know what happened toward the end of the day was had I known we were shooting dirty jobs, had I known this
Speaker 4
episode or this segment would have wound up on that show, I would
Speaker 2
have eaten a Carolina Reaper. It would have been my job. I can't do that show and not do that. But we weren't doing that show A and B, I had to record this song with John Rich. So Zach stepped in and ate one of these things or enough
Speaker 4
of it. And
Speaker 2
what happened to him, Ed, like from a physiological standpoint and a gastrointestinal standpoint, a chemical standpoint, explain what
Speaker 4
happens when you put that amount of heat
Speaker 2
into your body. Okay.
Speaker 1
Well, if you remember, he was playing the tough guy.
Speaker 3
Okay. I can handle
Speaker 1
everything. And I just was laughing because I knew that, you know, the bigger they are, the harder they fall. And the first thing that happens when you put that Carolina Reaper in your mouth,
Speaker 3
okay,
Speaker 1
you're like, Oh, wow, that's sweet. You know, you don't, you expect it to hurt right away, but it tastes good. Okay. And then the heat starts coming on. It starts like in your throat and just works its way up until it's like you got a charcoal brookett in your mouth. Then comes the fight or flight
Speaker 3
response. Like went to the flight response. He was a fancy. I'm sorry.
Speaker 4
He went down like a cheap card table, man. He started sweating immediately. His, you know,
Speaker 1
your body, it's a chemical reaction that your brain perceives as heat. There's no actual heat and peppers. There's a nerve receptor that only mammals have TRVP one that reacts with the capsaicin to send a single to your brain that this is fire. Don't eat it. So your body reacts in certain ways. You start sweating just like if you're hot outside in the sun, your skin flushes and that's, you know, it's trying to cool down. But other things happen like your mucous membranes run and your saliva runs and you start getting the jitters and Zach immediately started shaking and freaking out. He didn't know what to do.

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