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RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast

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May 31, 2024
Chris Walker, FounderVideo Podcast guest, discusses CAC payback periods for SaaS companies. Highlights include the importance of smart cost-cutting, signal-based analytics, creating targeted content, and optimizing demand creation strategies. The conversation also covers the growth journey of Refine Labs and the future of AI in marketing.
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