

RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast
22 snips May 31, 2024
Chris Walker, FounderVideo Podcast guest, discusses CAC payback periods for SaaS companies. Highlights include the importance of smart cost-cutting, signal-based analytics, creating targeted content, and optimizing demand creation strategies. The conversation also covers the growth journey of Refine Labs and the future of AI in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Analysis of Customer Acquisition Costs in Private SaaS Companies
02:13 • 2min
Maximizing Digital Budget Efficiency in B2B Marketing
04:09 • 19min
Optimizing Demand Creation and Talent Recruitment Strategies
23:30 • 17min
Exploring the Differentiation Between Signal Providers, Aggregators, and Analytics in Business Landscape
40:29 • 3min
Enhancing Enterprise Value Through Strategic Go-to-Market Strategies
43:13 • 10min
Insights on GTM Efficiency, Signal-Based Analytics, and Content Relevance in B2B
52:43 • 2min