GTM Live cover image

RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast

GTM Live

00:00

Optimizing Demand Creation and Talent Recruitment Strategies

The chapter delves into optimizing demand creation processes by reallocating resources to more effective strategies, focusing on top-level performance metrics, and leveraging interactive events for target customers. It also highlights the growth journey of Refinance Labs, emphasizing the impact of their podcast and live show in driving growth, gaining customer feedback, and attracting talent through unique problem-solving showcases. Additionally, it discusses the challenges and importance of evaluating demand gen talent with a rigorous filtering process.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app