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RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast

GTM Live

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Enhancing Enterprise Value Through Strategic Go-to-Market Strategies

The chapter discusses how Pisceto aims to improve enterprise value by optimizing go-to-market strategies and aligning finance with revenue leadership. It emphasizes the importance of increasing pipeline, acquiring net new customers, and enhancing go-to-market ROI. The implementation of a unified pipeline architecture and leveraging AI for insights are also highlighted in the context of practical frameworks like the bow tie framework from Winning By Design.

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