Chris Walker joins Erik Jacobson for a LinkedIn strategy masterclass. As one of the platform's top content creators, Chris shares his journey from humble beginnings to B2B success. They discuss the evolving LinkedIn algorithm, the importance of fresh, engaging content, and setting effective goals. Chris reveals his approach to personal branding versus corporate profiles and highlights the power of persistence in content creation. With actionable tips on video content and measuring LinkedIn's impact, this conversation is a treasure trove for anyone looking to elevate their B2B strategy.
Chris Walker emphasizes the necessity for B2B companies to adapt their LinkedIn strategies to align with the platform's evolving algorithm and user engagement trends.
Establishing clear goals and delivering valuable, resonant content is crucial for maximizing LinkedIn's potential to foster audience connections and drive revenue.
Regular content creation, particularly in video format, significantly enhances audience recognition and engagement, reshaping strategies for optimal visibility on LinkedIn.
Deep dives
The Evolution of LinkedIn Strategy
The discussion covers the transformation of LinkedIn and the necessity for businesses to adapt their strategies according to the platform's evolving algorithm. Chris reflects on his journey, starting from his transition to consulting in 2019 and progressing to becoming a leading content creator on LinkedIn. He emphasizes that having the right mindset and commitment has been crucial to his success, as he engaged extensively with video content, which has significantly impacted his professional life. This illustrates that consistent engagement and strategic execution on LinkedIn can lead to tangible results in personal branding and business growth.
Opportunities for B2B Companies
LinkedIn presents substantial opportunities for B2B companies seeking to enhance their market presence and revenue efficiency. It’s highlighted that delivering expert content can be more beneficial than traditional marketing strategies like trade shows or expensive paid ads. An examination of LinkedIn's user activity reveals that, despite hundreds of millions of users, only a small percentage actively create content, indicating an opportune gap that companies can exploit for organic growth. Leveraging this lack of supply can lead to heightened visibility and engagement, ultimately driving revenue for businesses that effectively harness the platform.
Setting Goals for LinkedIn Success
Establishing clear and relevant goals is vital for a successful LinkedIn strategy, particularly regarding what metrics to track. Chris advocates for the aim of becoming the foremost consultant for potential customers and stresses the importance of providing valuable content that resonates with them. Failure to measure the right indicators can lead to misconceptions about the effectiveness of one's efforts, potentially causing a premature halt to investment in LinkedIn initiatives. By focusing on delivering genuine value and consistently refining their content approach, individuals and companies can foster deeper connections with their audience.
Content Creation and Repetition
The conversation underscores the importance of regular content creation and the impact of repetitive messaging to enhance audience recognition. Chris shares his process of consistently posting valuable insights derived from extensive interactions with clients, which creates unique content that stands out. Effective communication requires understanding customer problems deeply and addressing them, which can result in a distinctive perspective in the marketplace. Repetition not only reinforces brand messages but also helps the creator refine their skills over time, ultimately leading to improved content quality.
Understanding LinkedIn's Algorithm
Insights into LinkedIn’s current algorithm pressures content creators to adapt to new features, particularly the emerging dedicated video feed. Chris notes that the trend toward prioritizing video content could reshape engagement strategies on the platform significantly. By leveraging this potential shift, creators can capture a larger audience who responds to video formats, much like the dynamics seen on TikTok. This evolving landscape prompts users to focus on video creation to optimize their visibility, especially as increased interactions on older videos suggest a growing demand for diverse content.
Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chris starts by reflecting on his LinkedIn journey, from starting in his living room to becoming one of the highest producing content creators on the platform. Chris and Erik discuss how LinkedIn's algorithm has changed, the significance of fresh content, and the enormous opportunities that the platform offers for B2B companies.
Chris explains the nuances of his LinkedIn strategy, emphasizing the importance of persistence and content that resonates with the intended audience. The conversation moves through setting correct goals, creating engaging content, and navigating LinkedIn’s platform tactics. Chris shares his morning routine of LinkedIn postings and the balance between personal branding and using multiple profiles for company success. The episode is rich with insights on how to effectively leverage LinkedIn for maximum business impact, especially for B2B players.
The next Expert Session, featuring Malin Wijenayake will take place on September 17 at 11am central. Register Here.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
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