How to build a content engine for Dark Social - with Chris Walker
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Harnessing Dark Social for Marketing Success
This chapter explores the critical role of Dark Social and the content engine in modern marketing strategies, focusing on organic social media's evolution as a key driver for customer acquisition. It contrasts traditional B2B approaches with value-driven content that fosters organic sharing and influences purchasing decisions among professional networks. Emphasizing the necessity of a structured content strategy, the discussion covers effective content creation and repurposing methods to engage target audiences meaningfully.
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