AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
15min chapter
How to build a content engine for Dark Social - with Chris Walker
95% Content
Harnessing Dark Social for Marketing Success
This chapter explores the critical role of Dark Social and the content engine in modern marketing strategies, focusing on organic social media's evolution as a key driver for customer acquisition. It contrasts traditional B2B approaches with value-driven content that fosters organic sharing and influences purchasing decisions among professional networks. Emphasizing the necessity of a structured content strategy, the discussion covers effective content creation and repurposing methods to engage target audiences meaningfully.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode