
How to build a content engine for Dark Social - with Chris Walker
95% Content
Harnessing Dark Social for Marketing Success
This chapter explores the critical role of Dark Social and the content engine in modern marketing strategies, focusing on organic social media's evolution as a key driver for customer acquisition. It contrasts traditional B2B approaches with value-driven content that fosters organic sharing and influences purchasing decisions among professional networks. Emphasizing the necessity of a structured content strategy, the discussion covers effective content creation and repurposing methods to engage target audiences meaningfully.
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