Distribution First
We Wasted 8 Years on Organic Growth (Here’s What Finally Worked) ft James Carbary
Feb 18, 2025
James Carbary, founder of Sweet Fish, specializes in video podcasting for B2B clients. He reveals why he believes organic growth alone isn't enough. James discusses integrating paid media to boost visibility and engagement. He shares practical tips on effective ad formats and targeting on platforms like LinkedIn and YouTube. Additionally, he emphasizes the importance of cohesive strategies that blend organic and paid approaches to foster audience trust and connection, while optimizing production and distribution for maximum impact.
41:49
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Quick takeaways
- Relying solely on organic distribution can hinder content visibility, necessitating a strategic investment in paid media for targeted demographics.
- Engaging formats and diverse content segments, such as gamification, can significantly improve listener retention and overall podcast enjoyment.
Deep dives
The Shift to Paid Distribution
Relying solely on organic distribution for content can be limiting, especially for niche markets. With platforms like Spotify and Apple focusing mainly on established shows, creators may struggle to reach new audiences. The discussion emphasizes the necessity of reallocating part of paid media budgets to enhance content visibility, rather than only investing in traditional methods like eBooks and webinars. By putting financial resources into platforms such as LinkedIn and YouTube, marketers can target specific demographics effectively and ensure their content gets seen by the right people.
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