James Carbary, founder of Sweet Fish, specializes in video podcasting for B2B clients. He reveals why he believes organic growth alone isn't enough. James discusses integrating paid media to boost visibility and engagement. He shares practical tips on effective ad formats and targeting on platforms like LinkedIn and YouTube. Additionally, he emphasizes the importance of cohesive strategies that blend organic and paid approaches to foster audience trust and connection, while optimizing production and distribution for maximum impact.

James Carbary, founder of Sweet Fish Media, talks about making B2B content more engaging by focusing on human connection over brand messaging. He discusses the importance of hiring creators, building personal brands within teams, audience building before podcasting, and the benefits of co-hosted content. Carbary also shares insights on aligning incentives for growing podcasts, the value of partnering with creators, and why companies should hire creators for content marketing.

In this engaging discussion, James Carbary shares his journey through overwhelm and self-doubt, highlighting crucial lessons that shaped his life and business. He emphasizes the significance of community for personal growth and addresses the challenges of mixing personal relationships with professional ones. James also explores how overcoming self-doubt requires vulnerability and support from others, while stressing the importance of evolving perspectives and communication dynamics in team settings. Tune in for an inspiring conversation on resilience and connection!

Experts discuss rebranding Salesforce to excite the market with compelling narrative, challenges, strategies, emotional drivers in sales growth, career progression comparison between Salesforce and HubSpot, and the integration between HubSpot and Salesforce CRM.

Experts discuss IBM's marketing challenges and strategies, exploring how the company can reinvent itself and tell its story better. They delve into the need for IBM to promote itself despite its size, the importance of leveraging social media and branding, and the messaging challenges faced by the tech giant.