

IBM's Odd Marketing Problem - Nobody Understands Them
Jul 2, 2024
Experts discuss IBM's marketing challenges and strategies, exploring how the company can reinvent itself and tell its story better. They delve into the need for IBM to promote itself despite its size, the importance of leveraging social media and branding, and the messaging challenges faced by the tech giant.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Exploring IBM's Marketing Challenges and Branding Strategies
02:30 • 2min
Analysis of IBM's Brand Promise and Messaging Challenges
04:28 • 2min
Communicating IBM's Complex Offerings Through Trust and Stability
06:03 • 2min
Rethinking Marketing Strategies for IBM
08:30 • 7min