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IBM's Odd Marketing Problem - Nobody Understands Them
Jul 2, 2024
Experts discuss IBM's marketing challenges and strategies, exploring how the company can reinvent itself and tell its story better. They delve into the need for IBM to promote itself despite its size, the importance of leveraging social media and branding, and the messaging challenges faced by the tech giant.
15:56
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Quick takeaways
- Showcase behind-the-scenes impact like Red Bull's experiential marketing.
- Leverage IBM's legacy of stability and reliability to enhance brand recognition.
Deep dives
Reinventing IBM's Brand Image
The discussion delves into the concept of reinventing IBM's brand image by drawing parallels with Red Bull's marketing strategies. It is suggested that IBM can showcase the behind-the-scenes role they play in various technologies, similar to Red Bull highlighting the experiential aspect of their product. By illustrating the unseen impact IBM has on daily life through relatable scenarios, they can enhance their brand recognition.
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