Analysis of IBM's Brand Promise and Messaging Challenges

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.

Join as we discuss:

• What can IBM do to reinvent themselves 
• Leaning in to tell your story better
• Is IBM so big that they don’t need to (or even can) promote themselves?

Connect with us: 

James Carbary: https://www.linkedin.com/in/jamescarbary/

Sara Pion: https://www.linkedin.com/in/pion/

John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Nathan Burke: https://www.linkedin.com/in/nathanwburke/