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The Marketing Millennials
225 - How to Make B2B Content More Engaging, with James Carbary
Jan 18, 2024
44:18
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James Carbary, founder of Sweet Fish Media, talks about making B2B content more engaging by focusing on human connection over brand messaging. He discusses the importance of hiring creators, building personal brands within teams, audience building before podcasting, and the benefits of co-hosted content. Carbary also shares insights on aligning incentives for growing podcasts, the value of partnering with creators, and why companies should hire creators for content marketing.
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Quick takeaways
- Building talent internally is crucial in a face-trust era of marketing.
- Co-hosted commentary style formats are gaining popularity for engaging content creation.
Deep dives
The importance of building talent internally
Building talent internally and developing trusted leaders in the industry is a valuable skill for companies today. In a world where people trust faces more than logos, companies should aspire to build that muscle of talent development.
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