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225 - How to Make B2B Content More Engaging, with James Carbary

The Marketing Millennials

CHAPTER

Building Faces and Talent for Brand Representation

The chapter discusses models for brand representation, including the creator model and the flow from progressive model. It emphasizes the importance of compensating talent, creating valuable content, and structuring podcast episodes like a TV series for engagement. The conversation also mentions the need for specialized roles in social media and content marketing, as well as the challenges of navigating the media landscape.

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