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12min chapter
225 - How to Make B2B Content More Engaging, with James Carbary
The Marketing Millennials
Building Faces and Talent for Brand Representation
The chapter discusses models for brand representation, including the creator model and the flow from progressive model. It emphasizes the importance of compensating talent, creating valuable content, and structuring podcast episodes like a TV series for engagement. The conversation also mentions the need for specialized roles in social media and content marketing, as well as the challenges of navigating the media landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode