B2B Growth
Does Salesforce need a rebrand?
Jul 16, 2024
Experts discuss rebranding Salesforce to excite the market with compelling narrative, challenges, strategies, emotional drivers in sales growth, career progression comparison between Salesforce and HubSpot, and the integration between HubSpot and Salesforce CRM.
18:13
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Quick takeaways
- Salesforce needs to focus on improving user-friendliness and engaging in community initiatives.
- Emphasizing community engagement and customer-centric values can redefine Salesforce's brand perception.
Deep dives
Salesforce's Perception Challenges
Salesforce, a giant in the technology industry with its CRM software, faces challenges due to its complex and user-unfriendly product. Many perceive Salesforce as difficult to use and outdated in terms of its user interface. Suggestions are made to improve the company's image by focusing on making the product more user-friendly and enhancing engagement with communities and charitable initiatives.
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